Stories told through rich media.

Unlike most stories that are told today, Jackalope Junction is just too big to be told through books, or graphic novels, or movies, or some faraway theme park.

It all begins with the town itself and those who live there - a real place that people will soon be able to visit, and experience first-hand as if they are in a living, breathing story.

The stories to be told, of the town and its people, will be through all forms of media, from books to television to a fully immersive Storypark - all that perfectly intertwine with each other. It won’t matter if you’ve seen the show, read the books, or been to the Storypark, as each one will be in sync - though some stories that do happen in the town, may just be told through the books, or the television series, or in the Storypark.

But when they do, they will show up somewhere else at some point. If a new character comes to the town itself, and decides to build something, if you see it on the show, then chances are when you visit the park, you will see that happening in real time in the actual town!

There is purpose to each and every element within the town of Jackalope Junction.